How do champions already have their newspaper already published after the superbowl?

justin tuck/ michael strahan/ somebody in the giants had the newspaper that said GIANTS CHAMPIONS or something like that in SB 42... and right now Sean Payton had the NO SAINTS CHAMPIONS newpaper published already.. how?? its still sunday and not monday... you cant give out newspapers saying NEW ORLEANS SAINTS CHAMPIONS when its superbowl sunday and its 8am in the morning.. cuz the game hasnt happened yet. how do they get this?